Physicians and Their Use of Interactive Media – Part 3

Part 3 – Reach physicians directly through email marketing.

With new advancements in technology, physicians are more connected than ever before. Most have already begun using a smartphone of some kind and many are using or intend to buy a tablet, increasing their ability to access email from anywhere.

According to a survey conducted by MobiHealthNews, a healthcare online news portal, more than 80 % of US physicians have a smartphone. Also, at the end of 2010, 22% of physicians were using an iPad and this was before the iPad 2 was even released. These numbers are expected to skyrocket.

This changes the level of Internet access for most physicians; gone are the days when they had to sit down at their computer and go through emails one by one, for hours at a time. Now they can receive an email, view it anytime and respond accordingly.

This allows you and others in the healthcare industry to reach physicians through multiple devices, including their computer, smartphone or tablet.  The shift in behavior makes email marketing even more important than ever before, allowing for instant results from an email marketing campaign.

How can MMS help?

With Medical Marketing Service (MMS), you can reach over a million healthcare US and international professionals. Not only does MMS provide the most comprehensive and customizable lists on the market, but also has an unsurpassed 97% deliverability rate. MMS achieves this through:

  • Double-permissioned emails from physicians and other professionals themselves at their preferred address, whether it be office or personal, to achieve unrivaled response (click-through) rates.
  • State-of-the-art delivery infrastructure to get your message past filters and in the right inbox, the one recipients actually use

For more information about our creative services or our permissioned email lists, visit our website or call 1-800-MED-LIST (633-5478)

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