Physician’s Assistants are transforming the healthcare industry by extending the care provided by physicians and increasing overall access to care, crucial going into 2014 to adapt to the Affordable Care Act. It is vital to recognize the importance of this group in the healthcare industry and learn how you can connect your marketing with the growing number of physician’s assistants.
The flexibility of their schedule and versatility of their expertise makes physician’s assistants a key player in the healthcare industry and places them on the radar for your marketing plan. As the second fastest growing profession in the United States this decade, physician’s assistants often play a significant role in decision making and are an attractive option to connect with if the doctor is unavailable.
Physician’s assistants have prescribing privileges in all 50 states, and must complete 100 hours of continuing medical education to maintain their certification. Known for treating the “whole person,” physician’s assistant priorities are directly in line with those listed by the U.S. Department of Health and Human Services. These principles include: helping people live longer through preventing disease, eliminating health disparities, creating environments that promote good health and promoting healthy behaviors through all life stages.
With the introduction of the Affordable Care Act, medical providers will look more often to physician’s assistants to make decisions and play critical roles in prescription and treatment decisions. Their general medical background allows for physician’s assistants to provide a range of care, including preventative, primary care and surgery. This will help the field grow an estimated 39% this year, as they become a viable choice for patient care and helping to offset physician shortages.
Medical Marketing Service, Inc. (MMS) offers a solution that allows you to target specific physicians and physician’s assistants through email. As the leading email marketing service to healthcare professionals, MMS email marketing campaigns are an accurate, up-to-date and highly effective marketing tool.
In affiliation with the American Academy of Physician’s Assistants, the AAPA-E-Mail (SM) list can help you reach over 95,000 physicians assistants through 100% opt in emails. The best addresses deployed through the best email service provider in healthcare gives you an unbeatable way to market to PAs while continuing to be cost-effective and provide return on investment.
For more information about AAPA-E-Mail or other email and direct marketing mail services, contact MMS at 1-800-MED-LIST or visit our website at http://www.mmslists.com/.