November is American Diabetes Month

A chronic disease that affects the way your body uses food for energy, diabetes is the result of your pancreas making little to no insulin, or the insulin being produced not being used correctly. Lifelong, complicated and expensive, diabetes affects nearly 26 million children and adults in the United States alone. Another 79 million Americans have prediabetes, putting themselves at risk of developing type 2 diabetes.

Each November, American Diabetes Month is one of the outlets the American Diabetes Association uses to raise awareness of this ever-growing disease, and show the nation some of the issues surrounding diabetes, as well as how many people are impacted by it. Founded in 1940, other goals of the American Diabetes Association include funding research, publishing scientific findings and providing information and services to people with diabetes, their families, health professionals and the public.

Medical Marketing Service, Inc. (MMS) is the leading provider of medical marketing lists and holds the American Diabetes Professional Members Masterfile. This list includes 22,183 diabetes professionals, such as physicians, nurses, researchers, and diabetes educators, as well as professional subscribers to the American Diabetes Association journals. Updated monthly, this list is ideal for diabetes-related offers, including pharmaceutical and other diabetes-related products, market research, seminars, continuing education meetings, subscriptions, books and recruitment.

MMS offers a solution that allows you to target diabetes physicians and professionals through email or direct mail. As the leading email marketing service to healthcare professionals, MMS email marketing campaigns are an accurate, up-to-date and highly effective marketing tool.

For more information about the American Diabetes Professional Members Masterfile or other email and direct marketing mail services, contact MMS at 1-800-MED-LIST or visit our website at www.mmslists.com.

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Landing Pages for Recruiters – Don’t Go Home!

When you invite prospective doctors to interview for positions in your hospital, do you show them to your lobby and leave them there for hours? Of course not!

Then, why do so many medical recruiters link their open positions to the home page of their website?

Be specific and create a landing page.

Email Marketing Landing Page

According to HubSpot, a landing page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising an open position – and, because it is targeted,  you will convert a higher percentage of your website visitors into leads with which you can follow-up.

Understand what to include in your lead form.

Email Marketing - Landing Page SEO

On your landing page, there should be a lead form. The goals of the lead form are simple:

  • Collect marketing information
  • Guide visitors through a process
  • Enable a transaction
  • Communicate
  • Verify identity
  • Manage customer support requests

For the purposes of medical recruiting, the recruitment form should also communicate the available job listings, allow the visitor to select the opening he or she desires and provide a resume.

Capture interest and don’t let go.

Email Marketing Landing Page Usability

Here are some of the most important elements to make sure your landing page holds your visitor’s interest (courtesy of HubSpot):

  • Limit Navigation. You’ve brought your targeted traffic to a page where they can take your desired action. Don’t distract them! Limit the number of exits from your landing page so that your visitors are focused on filling out your form. A key part of this is to hide your website navigation elements on landing pages.
  • Deliver Value. If you have a valuable offer, your visitors will give up their contact information in exchange for your offer. Ask yourself if your offer is compelling to your audience and make sure that your landing pages demonstrates that value.
  • Keep it Short. The longer your landing page and form, the more friction you add to the lead conversion process. Keeping your lead form short and straightforward will increase your conversion rate.
  • Test, Test, Test. As many best practices as you may read about online, your landing page can always use more testing and improvement. Make sure you have a landing page creation tool that allows you to create and test many different landing pages to see what works best for your business. 

How MMS Makes Medical Recruitment Easy:

Medical Marketing Services

Personalized URLs (PURLS)

You can use a PURL with a landing page customized for an individual doctor. It’s a great way to track responses down to the individual doctor. It will increase response rates and you can pre-fill the response information with the person’s name, address, email address, etc.

Integrated Email and Direct Mail Services

While direct mail is still a powerful direct marketing tactic, it works even better when integrated with email marketing, which has the highest return on investment (ROI) of any direct marketing technique.

Call MMS today and we can help guide you to developing an integrated marketing campaign that will help improve your results and ROI. You can reach us at 1.800.MED.LIST (633.5478).

Tapping Into the World of the Physician’s Assistant

Last week, we discussed the importance of staying in front of physicians with your marketing message to build trust and familiarity with your product or service. It is also important to consider the viewpoint of the physician’s assistant (PA) when promoting your business. The flexibility of their schedule and the versatility of their expertise makes the PA an attractive option to connect with if the doctor is unavailable.

PAs spend time reviewing emails, direct mail pieces and various medical announcements while at work. And, as the Baby Boomers age, you will begin to see more PAs and NPs on site.

As with any medical professional, be sure that any marketing method you use is professional and able to be easily remembered. MMS offers a solution that allows you to target specific physician’s assistants through email. This service, called AAPA-E-Mail (SM), is available exclusively through Medical Marketing Service, Inc. (MMS) is an ideal way to achieve maximum response with maximum reach to the burgeoning PA community.

These emails are 100% opt in by virtue of recipient affiliation with the American Academy of Physician’s Assistants (AAPA). Email marketing campaigns are deployed by MMS the leading email marketing service to healthcare professionals. The best addresses deployed through the best email service provider in healthcare gives you an unbeatable way to market to PAs with the best available medium – email – which gives you the cost-effectiveness and measurable return on investment needed for these challenging marketing times.

For more information about AAPA-E-Mail or other email and direct marketing mail services, contact MMS at 1-800-MED-LIST or visit our website at www.mmslists.com.

Is There a Doctor in the House? Reaching Out to Doctors


Having a hard time reaching doctors to promote your products and services? You are not alone. The only way to get doctors, dentists and other medical decision makers to pay attention to your company is to provide them with a compelling value proposition, prove why they should choose you, and then give them an incentive to act now.

Traditionally, we have tried to engage doctors via sales representatives. However, we have seen busier doctors who are not willing to schedule an appointment with sales reps. It is time to consider an interactive approach with a brand new strategy.

Your goal should be to build an online relationship with the medical professional. You want to provide them with enough information that will entice them to click a link in your email and browse your company’s website. Here are four tips to creating a great email campaign for doctors:

  • The appearance is as important as the message. Of course, you want to get the doctor’s attention, but you should avoid tactics that may cause your e-mail to be classified as spam.

Do:
– Keep the subject line concise (less than 35 characters)
– Minimize extensive scrolling through the email
– Show readers a benefit without being overly promotional

Don’t:
– Write in ALL CAPS or use exclamation points
– Use more than two font styles
– Use red text

  • Write copy that is meaningful. Remember, people scan, rather than read content online. Keep the copy brief and to the point. Use short blocks of text and bullets to make it easy to scan. Individuals receive lots of e-mail everyday and may simply delete communications that are too wordy and difficult to view.
  • Offer something. Your offer could be a white paper, seminar or special deal that is available to email subscribers only. This added bonus is an incentive that may give doctors a reason to open your follow-up emails.
  • Have a call-to-action. This has to be clear to your reader. If possible, include the call to action at both the top and bottom of an e-mail to ensures that recipients who look only at the beginning of an e-mail or skip to the end get the message.

E-mail copy should be consistent with the company’s brand. Consider it part of an ongoing conversation. The precise tone may vary depending on audience, but the message needs to come from the same person. By maintaining a clear connection to your brand, you tell doctors that your e-mail is legitimate.

The Changing World of Medicine


What has had the biggest impact on the medical industry in the past 30 years? Would you guess privacy laws and legislation? Maybe a new medical procedure that drastically reduces mortality rates? Or, could it be the introduction of company email addresses and the prevalence of the internet in our everyday lives?

For medical marketers, we would venture to say that the internet has created the strongest impact in the lives of doctors, nurses, physicians assistants and even administrative assistants. This is because medical professionals are infamous for being difficult to reach directly. Sales calls may last a grand total of two minutes – which is barely enough time to promote medical equipment or the new drug for arthritis.

It’s time to take a look at targeted email campaign, one of the most cost-effective mediums that provides a respectable return on investment (ROI). To become visible to the appropriate healthcare professionals, you need to gain access to the physicians email addresses, or better yet, the hospital list. Companies such as MMS have been pinpointing perfect prospects for clients including pharmaceutical marketers, continuing medical education (CME) providers, publishers, and recruiters, along with the their list brokers, ad agencies and other marketing partners for over 80 years.

Over the next four weeks, we will provide insight on the effect of email marketing on the changing world of medicine, and how you can stay ahead of the curve when it comes to marketing your products to physicians, assistants and everyone in between. In the meantime, visit our Facebook and Twitter pages for updates in healthcare, special marketing promotions and helpful tips to increase your market share through email marketing.