4 Tips Professionals Use For Email Newsletter Campaign Effectiveness

While most marketing professionals agree that email newsletter campaigns are a great and cost effective way to maintain contact with your clients, some may be on the fence about using email marketing to help attract prospects into becoming clients. The questions becomes, what is the best way to present pertinent information without overwhelming an audience, become the authority and have lasting power among the rest of the marketing messages seen within a day?

email effectiveness

Here are four tips you can incorporate into your next email campaign to see improvements in your marketing efforts:

1. Design for all Formats:  91% of Healthcare Professionals use email daily. Design your creative to facilitate smartphone/tablet reading.  This will allow you to give a clear and clean message no matter what device it’s being read on. Include pre-headers,  larger calls to action, smaller paragraphs with shorter line lengths, and bulleted lists.

2. Get Personal:  Your recipients want to feel as if your message was personalized for them.  Make each message personal by tailoring the content to what is important to them. Link to case studies, brochures, articles that allow a recipient to get more information when needed.

3. Don’t re-route them to your Home page: You should try to place links on a targeted page of your website that describes a product or service they need. By presenting unique info in your newletter with links that drive traffic to something specific, you have a better opportunity to engage the recipient. Additionally, it will let you know which information and segments were the most engaging and successful in your campaign.

4. Let them take the bait: A thousand-word essay isn’t the best format for your newsletter. Even five hundred words can be excessive. Your recipients want valuable information in as few words as possible. If you can deliver this in your email campaign, you will be effective in holding their interest. A simple trick is to offer the first 2-3 sentences of your article, blog post, case study or white paper in the email campaign, and include a link to the specific section of your website where people can visit to read more.

When it comes to publishing an email newsletter, information overload can be tempting. However, you should think of your message as more of a trailer as opposed to the full feature. For instance, if your latest article entails the top patient medical trends for 2014, give a preview of the list, titles only, and no descriptions. This will get your readers’ and clients’ curiosity, and clicking the link, leading to the full article, should obtain their attention.

For more tips about email marketing campaign effectiveness, contact MMS at 1-800-MED-LIST or visit our website at www.mmslists.com.

Advertisements

Physicians and Their Use of Interactive Media – Part 4

Part 4 – Create a personal touch with blogs.

Most healthcare professionals are looking for a way to create a personal connection with physicians. A great way to accomplish that is with a blog. Blogs allow for a conversational tone and are a great way to get the word out about new technology, products and procedures.

With a blog, you can go into greater depth about how a product or procedure can help and why it would be a great investment. With conventional email and direct mail campaigns, you have the opportunity to direct prospects to your blog and provide them with more information.

Paired along with email or direct mail, blogs are a great way to expand on your other marketing campaigns and drive customers to learn more.

How can MMS help?

With Medical Marketing Service (MMS), you get a full range of services to help you master the medical market—from marketing research that discerns characteristics and trends in your target market to identify the right strategy, to tactical services that help you implement and successfully execute your plan.

MMS offers quality lists that are customizable to your specific market. Combining those lists with premier service and a commitment to strong partnerships, has established MMS as the one source for pinpointing perfect prospects. By combining our email marketing and direct mail services, MMS offers you a multi-prong approach to ensure your message is delivered to the market you are reaching for.

With a 97% deliverability rate, MMS can ensure prospects get your message, which will increase the chances that you can drive them to you blog, helping you turn prospects into customers.

Physicians and Their Use of Interactive Media – Part 3

Part 3 – Reach physicians directly through email marketing.

With new advancements in technology, physicians are more connected than ever before. Most have already begun using a smartphone of some kind and many are using or intend to buy a tablet, increasing their ability to access email from anywhere.

According to a survey conducted by MobiHealthNews, a healthcare online news portal, more than 80 % of US physicians have a smartphone. Also, at the end of 2010, 22% of physicians were using an iPad and this was before the iPad 2 was even released. These numbers are expected to skyrocket.

This changes the level of Internet access for most physicians; gone are the days when they had to sit down at their computer and go through emails one by one, for hours at a time. Now they can receive an email, view it anytime and respond accordingly.

This allows you and others in the healthcare industry to reach physicians through multiple devices, including their computer, smartphone or tablet.  The shift in behavior makes email marketing even more important than ever before, allowing for instant results from an email marketing campaign.

How can MMS help?

With Medical Marketing Service (MMS), you can reach over a million healthcare US and international professionals. Not only does MMS provide the most comprehensive and customizable lists on the market, but also has an unsurpassed 97% deliverability rate. MMS achieves this through:

  • Double-permissioned emails from physicians and other professionals themselves at their preferred address, whether it be office or personal, to achieve unrivaled response (click-through) rates.
  • State-of-the-art delivery infrastructure to get your message past filters and in the right inbox, the one recipients actually use

For more information about our creative services or our permissioned email lists, visit our website or call 1-800-MED-LIST (633-5478)

Physicians and their Use of Interactive Media – Part 2

Part 2 – Connect with physicians through smartphones.

Physicians across all avenues of the healthcare industry have begun using smartphones in high numbers. According to a survey conducted by Plunkett, about 30 percent of physicians have an iPad and more than 80 percent have smartphones, which include the iPhone and many other devices that use the Android or other operating system to turn a cellphone into a functional computer. With an overwhelming number of physicians flocking towards smartphones, they now have the ability to access information and research new products and technology instantly, from wherever they are.

The expanding use of smartphones has provided physicians with unprecedented access to information, email and the ability to connect with their fellow physicians.  This makes it essential to embrace mobile technology and email to create an integrated, multichannel direct marketing approach. That will allow you to diversify your campaign across all media—direct mail, telemarketing, broadcast fax and email.

This new access to physicians will give healthcare professionals the ability to interact freely and provide the ability to deliver messages instantly. With Medical Marketing Service, you can reach and interact directly with healthcare professionals.

How can MMS help?

Success in today’s direct marketing environment requires more than just great lists. That’s why MMS offers you a full range of services to help you master the medical market—from marketing research that discerns characteristics and trends in your target market to identify the right strategy, to tactical services that help you implement and successfully execute your plan.

MMS offers targeted delivery of your message to the healthcare market you are reaching by combining our email marketing and direct mail services to ensure that you are reaching your target market directly.

For more information about our creative services or our permissioned email lists, visit our website or call 1-800-MED-LIST (633-5478).

Physicians and their Use of Interactive Media – Part 1

Part 1 – The future is here with social media.

Social media is the wave of the future and is quickly becoming a great tool for physicians and others in the healthcare industry. Although many physicians have been reluctant to communicate with patients via social media, many stay in contact with colleagues and share information through online physician communities and professional sites like LinkedIn.

As time moves on, social media will become a way for physicians to learn about new products and procedures. This will make it a priority for businesses to have a social media presence and will give them the ability to connect with physicians and other healthcare professionals.

Social media can establish a personal approach to the healthcare business, providing greater access to the physicians themselves. According to a survey by the online physician learning collaborative QuantiaMD, nearly 90% of physicians reported that they used at least one social media site personally. Although 90% of physicians use social media personally, currently 67% use it professionally.

Although the number of physicians that use social media professionally is lower, it is still high compared to the general population. Also, the number that use social media professionally will surely increase as time goes on. Soon professionals across all walks of the healthcare industry will be interacting through social media.

How can MMS help?

Establishing a social media presence will soon be essential to all healthcare professionals, MMS can help by facilitating the delivery of your message to the healthcare market you are reaching for by combining our email marketing and direct mail services.

For more information about our creative services or our permissioned email lists, visit our website or call 1-800-MED-LIST (633-5478).