Reaching Out to Nurse Practitioners

Nurse Practitioner

As the Affordable Care Act begins to roll out, it is time to recognize the importance of Nurse Practitioners to their field, and be aware of the key role they play in the lives of patients. In at least 18 states, Nurse Practitioners can practice independently, without the supervision of a physician to diagnose, treat, and prescribe medications to patients. Also, Nurse Practitioners have varying degrees of prescribing privileges in all 50 states.

As health insurance coverage becomes available to millions of Americans under the Affordable Care Act, an inevitable doctor shortage gap will emerge. Nurse Practitioners will be the solution to that shortage, through independent practices as well as employment to a physician practice. As an influential healthcare profession, it is also the perfect opportunity to find ways to build Nurse Practitioners into your current marketing plan.

There are currently more than 180,000 Nurse Practitioners in the United States alone that work with their patients daily to make educated decisions about their healthcare and lifestyle. And with more than 600 million visits made each year to Nurse Practitioners, it is vital that they stay involved with the ever-changing healthcare world. The Association of American Medical Colleges estimates the U.S. is currently short more than 9,000 primary care physicians, a number expected to grow to 65,800 by 2025. This shortage makes Nurse Practitioners a welcomed resource to many groups, especially because the patient care handled by Nurse Practitioners is wide and diverse.

Nurse Practitioners play an active role in providing primary, acute and specialty healthcare to a valuable patient population, including our nation’s service members, veterans and family members. Licensed, expert clinicians with advanced education, most Nurse Practitioners hold a Master’s or Doctorate degree and have completed extensive training for their position. It is also required that Nurse Practitioners enroll in continuing education classes to maintain their position. By staying informed with the unique concerns of their patients and being able to tap into their individual needs, Nurse Practitioners have been able to provide high-quality, cost-effective, comprehensive, patient-centered care to patients across the country.

Medical Marketing Service, Inc. (MMS) offers a solution that allows you to target specific physicians, nurse practitioners, and medical personnel through email. As the leading email marketing service to healthcare professionals, MMS email marketing campaigns are an accurate, up-to-date and highly effective marketing tool.

Through the use of the NP-E-Mail (SM) Nurse Practitioners Email Broadcast Advanced Practice Nurses List, which includes Nurse Anesthetists, Nurse Midwives and Clinical Nurse Specialists, MMS can get you in contact with decision making healthcare professionals. The best addresses deployed through the best email service provider in the healthcare gives you an unbeatable way to market to Nurse Practitioners while continuing to be cost-effective and provide return on investment.

For more information about NP-E-Email or other email and direct marketing mail services, contact MMS at 1-800-MED-LIST or visit our website at


The Influence of Nurses in Hospitals

They are the skilled health providers, the trusted dispensers of medicines and the coordinators of care. No, these are not the doctors or the physician’s assistants – these are the nurses and they play an integral part in the approval process of hospitals.

Not only are nurses able to help reduce costly medical errors, increase access to health care, manage and improve care coordination and contain costs, they are able to make sound decisions independently of physicians. As a medical marketer, this means you should be willing not only to speak to the doctors, but speak to the nurses, as well.

As a society, we have long recognized that nurses are integral to healthcare. Nurses have consistently ranked as one of the most trusted groups of professionals in the country. However, a recent Gallup poll discovered that we aren’t fully utilizing the skills and talents that nurses offer—and that’s a waste of a valuable resource.

Those medical professionals surveyed said they would like to see nurses have more influence in a number of key areas, including reducing medical errors and improving patient safety (90%); improving quality of care (89%); promoting wellness and expanding preventive care (86%); improving health care efficiency and reducing costs (84%); coordinating care through the health care system (83%); helping the health care system adapt to an aging population (83%) and increasing access to health care (74%).

Ready to help nurses improve health care efficiency and reduce costs? Contact Medical Marketing Service (MMS) to gain privileged access to four exclusive email databases:

MMS has an unsurpassed 97% deliverability because we use:

  • Double-permissioned emails from physicians and other professionals themselves at their preferred address, whether it be office or personal, to achieve unrivaled response (click-through) rates, and
  • State-of-the-art delivery infrastructure to get your message past filters and in the right inbox, the one recipients actually use

For more information about connecting with nurses via email and direct mail, contact MMS at
1-800-MED-LIST or visit our website at