During National Physician’s Assistants Week (October 6th-12th), it is important to recognize the importance of this group in the healthcare industry and learn how you can connect your marketing with the growing number of physician’s assistants.
When building trust and familiarity with your product or service it’s not only important to stay in front of physicians during marketing, but also your physician’s assistant. The flexibility of their schedule and versatility of their expertise makes them a key player in the healthcare industry and place them on the radar for your marketing plan. As the fourth fastest growing profession in the United States, physician’s assistants often play a significant role in decision making and are an attractive option to connect with if the doctor is unavailable.
3 Reasons to Contact a Physician’s Assistant with Marketing Pieces
- It is the physician’s assistant that reviews emails, direct mail, and various medical announcements while at work – before and more frequently than the doctor. If your marketing is more likely to be reviewed by a physician’s assistant, why not be marketing directly to them?
- Physicians Assistants are as digitally advanced as physician, more likely to be involved with social media and more likely to recommend that patients go online for post care treatment and support. As valuable members of the healthcare community, physician’s assistants should be a valuable part of your marketing.
- As healthcare costs rise, medical providers are more often looking to physician’s assistants to make decisions and play critical roles in prescription and treatment decisions. With their influence on patient decisions and treatments, it is important to consider a physician’s assistants viewpoint.
Medical Marketing Service, Inc. (MMS) offers a solution that allows you to target specific physicians and physician’s assistants through email. As the leading email marketing service to healthcare professionals, MMS email marketing campaigns are an accurate, up-to-date and highly effective marketing tool.
In affiliation with the American Academy of Physician’s Assistants (AAPA), the AAPA-E-Mail (SM) list can help you reach over 70,000 physicians assistants through 100% opt in emails. The best addresses deployed through the best email service provider in healthcare gives you an unbeatable way to market to PAs while continuing to be cost-effective and provide return on investment.
For more information about AAPA-E-Mail or other email and direct marketing mail services, contact MMS at 1-800-MED-LIST or visit our website at www.mmslists.com.