October 6th through 12th is National Physicians Assistants Week!

During National Physician’s Assistants Week (October 6th-12th), it is important to recognize the importance of this group in the healthcare industry and learn how you can connect your marketing with the growing number of physician’s assistants.

When building trust and familiarity with your product or service it’s not only important to stay in front of physicians during marketing, but also your physician’s assistant. The flexibility of their schedule and versatility of their expertise makes them a key player in the healthcare industry and place them on the radar for your marketing plan. As the fourth fastest growing profession in the United States, physician’s assistants often play a significant role in decision making and are an attractive option to connect with if the doctor is unavailable.

3 Reasons to Contact a Physician’s Assistant with Marketing Pieces

  1. It is the physician’s assistant that reviews emails, direct mail, and various medical announcements while at work – before and more frequently than the doctor. If your marketing is more likely to be reviewed by a physician’s assistant, why not be marketing directly to them?
  2.  Physicians Assistants are as digitally advanced as physician, more likely to be involved with social media and more likely to recommend that patients go online for post care treatment and support. As valuable members of the healthcare community, physician’s assistants should be a valuable part of your marketing.
  3.  As healthcare costs rise, medical providers are more often looking to physician’s assistants to make decisions and play critical roles in prescription and treatment decisions. With their influence on patient decisions and treatments, it is important to consider a physician’s assistants viewpoint.

Medical Marketing Service, Inc. (MMS) offers a solution that allows you to target specific physicians and physician’s assistants through email. As the leading email marketing service to healthcare professionals, MMS email marketing campaigns are an accurate, up-to-date and highly effective marketing tool.

In affiliation with the American Academy of Physician’s Assistants (AAPA), the AAPA-E-Mail (SM) list can help you reach over 70,000 physicians assistants through 100% opt in emails. The best addresses deployed through the best email service provider in healthcare gives you an unbeatable way to market to PAs while continuing to be cost-effective and provide return on investment.

For more information about AAPA-E-Mail or other email and direct marketing mail services, contact MMS at 1-800-MED-LIST or visit our website at www.mmslists.com.

Tapping Into the World of the Physician’s Assistant

Last week, we discussed the importance of staying in front of physicians with your marketing message to build trust and familiarity with your product or service. It is also important to consider the viewpoint of the physician’s assistant (PA) when promoting your business. The flexibility of their schedule and the versatility of their expertise makes the PA an attractive option to connect with if the doctor is unavailable.

PAs spend time reviewing emails, direct mail pieces and various medical announcements while at work. And, as the Baby Boomers age, you will begin to see more PAs and NPs on site.

As with any medical professional, be sure that any marketing method you use is professional and able to be easily remembered. MMS offers a solution that allows you to target specific physician’s assistants through email. This service, called AAPA-E-Mail (SM), is available exclusively through Medical Marketing Service, Inc. (MMS) is an ideal way to achieve maximum response with maximum reach to the burgeoning PA community.

These emails are 100% opt in by virtue of recipient affiliation with the American Academy of Physician’s Assistants (AAPA). Email marketing campaigns are deployed by MMS the leading email marketing service to healthcare professionals. The best addresses deployed through the best email service provider in healthcare gives you an unbeatable way to market to PAs with the best available medium – email – which gives you the cost-effectiveness and measurable return on investment needed for these challenging marketing times.

For more information about AAPA-E-Mail or other email and direct marketing mail services, contact MMS at 1-800-MED-LIST or visit our website at www.mmslists.com.