They are the ones that answer the phone on the first ring, schedule your appointment and follow up one day before and greet you when you walk in the door. You first level of contact with a first class medical facility is the individual who practices no medicine at all. A medical receptionist is the gatekeeper to the physicians within the office, so it is important to make sure that they are aware of your brand when you call on various hospitals and practices.
In the health care industry, it is critical to keep records of all transactions, visits, previous diagnoses and insurance claims. Because of this, medical receptionists are responsible for overseeing the paperwork that goes through an office to ensure that everything goes to its proper space. Also, these receptionists may view any email communication and direct mail pieces that come to the office. There are a number of doctors that use a standard email address for their entire practice, which is routed to the receptionist’s desk. Do you have the correct email addresses to reach these medical facilities?
Medical Marketing Service (MMS) offers the best solution to connect with the group office managers and administrators, including:
For more information about connecting with medical support staff via email and direct mail, contact MMS at 1-800-MED-LIST or visit our website at www.mmslists.com.