Video: MMS at ePharma Summit 2012

On Monday, February 6th, Terry Nugent spoke at the 11th Annual ePharma Summit in New York on the topic of “Physican’s ePharma Promotional Preferences”.

After completing a survey of AMA physicians across the nation, Terry’s presentation provided answers to the following marketing questions:

  • Are physicians using social media?
  • What role will mobile apps play in marketing to physicians?
  • How well does email marketing capture the attention of physicians?

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