On Monday, February 6th, Terry Nugent spoke at the 11th Annual ePharma Summit in New York on the topic of “Physican’s ePharma Promotional Preferences”.
After completing a survey of AMA physicians across the nation, Terry’s presentation provided answers to the following marketing questions:
- Are physicians using social media?
- What role will mobile apps play in marketing to physicians?
- How well does email marketing capture the attention of physicians?
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