As the Affordable Care Act begins to roll out, it is time to recognize the importance of Nurse Practitioners to their field, and be aware of the key role they play in the lives of patients. In at least 18 states, Nurse Practitioners can practice independently, without the supervision of a physician to diagnose, treat, and prescribe medications to patients. Also, Nurse Practitioners have varying degrees of prescribing privileges in all 50 states.
As health insurance coverage becomes available to millions of Americans under the Affordable Care Act, an inevitable doctor shortage gap will emerge. Nurse Practitioners will be the solution to that shortage, through independent practices as well as employment to a physician practice. As an influential healthcare profession, it is also the perfect opportunity to find ways to build Nurse Practitioners into your current marketing plan.
There are currently more than 180,000 Nurse Practitioners in the United States alone that work with their patients daily to make educated decisions about their healthcare and lifestyle. And with more than 600 million visits made each year to Nurse Practitioners, it is vital that they stay involved with the ever-changing healthcare world. The Association of American Medical Colleges estimates the U.S. is currently short more than 9,000 primary care physicians, a number expected to grow to 65,800 by 2025. This shortage makes Nurse Practitioners a welcomed resource to many groups, especially because the patient care handled by Nurse Practitioners is wide and diverse.
Nurse Practitioners play an active role in providing primary, acute and specialty healthcare to a valuable patient population, including our nation’s service members, veterans and family members. Licensed, expert clinicians with advanced education, most Nurse Practitioners hold a Master’s or Doctorate degree and have completed extensive training for their position. It is also required that Nurse Practitioners enroll in continuing education classes to maintain their position. By staying informed with the unique concerns of their patients and being able to tap into their individual needs, Nurse Practitioners have been able to provide high-quality, cost-effective, comprehensive, patient-centered care to patients across the country.
Medical Marketing Service, Inc. (MMS) offers a solution that allows you to target specific physicians, nurse practitioners, and medical personnel through email. As the leading email marketing service to healthcare professionals, MMS email marketing campaigns are an accurate, up-to-date and highly effective marketing tool.
Through the use of the NP-E-Mail (SM) Nurse Practitioners Email Broadcast Advanced Practice Nurses List, which includes Nurse Anesthetists, Nurse Midwives and Clinical Nurse Specialists, MMS can get you in contact with decision making healthcare professionals. The best addresses deployed through the best email service provider in the healthcare gives you an unbeatable way to market to Nurse Practitioners while continuing to be cost-effective and provide return on investment.
For more information about NP-E-Email or other email and direct marketing mail services, contact MMS at 1-800-MED-LIST or visit our website at http://www.mmslists.com/