The Influence of Nurses in Hospitals

They are the skilled health providers, the trusted dispensers of medicines and the coordinators of care. No, these are not the doctors or the physician’s assistants – these are the nurses and they play an integral part in the approval process of hospitals.

Not only are nurses able to help reduce costly medical errors, increase access to health care, manage and improve care coordination and contain costs, they are able to make sound decisions independently of physicians. As a medical marketer, this means you should be willing not only to speak to the doctors, but speak to the nurses, as well.

As a society, we have long recognized that nurses are integral to healthcare. Nurses have consistently ranked as one of the most trusted groups of professionals in the country. However, a recent Gallup poll discovered that we aren’t fully utilizing the skills and talents that nurses offer—and that’s a waste of a valuable resource.

Those medical professionals surveyed said they would like to see nurses have more influence in a number of key areas, including reducing medical errors and improving patient safety (90%); improving quality of care (89%); promoting wellness and expanding preventive care (86%); improving health care efficiency and reducing costs (84%); coordinating care through the health care system (83%); helping the health care system adapt to an aging population (83%) and increasing access to health care (74%).

Ready to help nurses improve health care efficiency and reduce costs? Contact Medical Marketing Service (MMS) to gain privileged access to four exclusive email databases:

MMS has an unsurpassed 97% deliverability because we use:

  • Double-permissioned emails from physicians and other professionals themselves at their preferred address, whether it be office or personal, to achieve unrivaled response (click-through) rates, and
  • State-of-the-art delivery infrastructure to get your message past filters and in the right inbox, the one recipients actually use

For more information about connecting with nurses via email and direct mail, contact MMS at
1-800-MED-LIST or visit our website at


The Changing World of Medicine

What has had the biggest impact on the medical industry in the past 30 years? Would you guess privacy laws and legislation? Maybe a new medical procedure that drastically reduces mortality rates? Or, could it be the introduction of company email addresses and the prevalence of the internet in our everyday lives?

For medical marketers, we would venture to say that the internet has created the strongest impact in the lives of doctors, nurses, physicians assistants and even administrative assistants. This is because medical professionals are infamous for being difficult to reach directly. Sales calls may last a grand total of two minutes – which is barely enough time to promote medical equipment or the new drug for arthritis.

It’s time to take a look at targeted email campaign, one of the most cost-effective mediums that provides a respectable return on investment (ROI). To become visible to the appropriate healthcare professionals, you need to gain access to the physicians email addresses, or better yet, the hospital list. Companies such as MMS have been pinpointing perfect prospects for clients including pharmaceutical marketers, continuing medical education (CME) providers, publishers, and recruiters, along with the their list brokers, ad agencies and other marketing partners for over 80 years.

Over the next four weeks, we will provide insight on the effect of email marketing on the changing world of medicine, and how you can stay ahead of the curve when it comes to marketing your products to physicians, assistants and everyone in between. In the meantime, visit our Facebook and Twitter pages for updates in healthcare, special marketing promotions and helpful tips to increase your market share through email marketing.