Part 2 – Target the right audience
To achieve the best possible results, you need to ensure your email marketing campaign is delivered to the perfect audience. Medical Marketing Service (MMS) has the most comprehensive doctor email lists on the market to make sure you have the right message for the right market.
When you prepare to deliver a marketing email, so much effort is put in to the message of the email; but if it’s not delivered to the correct market that message will fall on deaf ears. With over a million US and international healthcare professionals and a 97% deliverability rate, the MMS email marketing service can help you reach your target audience.
How can MMS help?
By using MMS, you can ensure that you are targeting the right market for your message. That way you maximize the benefits of your email marketing campaign. MMS provides a direct link to healthcare professionals by providing many different and individualized email lists – from physician email lists, pediatrician lists, nurse practitioner email addresses and hospital mailing lists.
Use MMS to ensure that your message not only is delivered, but is also delivered to the right people. MMS services include:
- Double-permissioned emails from physicians and other professionals themselves at their preferred address, whether it be office or personal, to achieve unrivaled response (click-through) rates.
- State-of-the-art delivery infrastructure to get your message past filters and in the right inbox, the one recipients actually use
To view a directory of the medical industry email lists available to you, visit www.mmslists.com or call 1-800-MED-LIST (633-5478).
Part 1 – Increase awareness for new procedures and technology
Technology updates are moving faster than ever, especially in the healthcare industry. Many companies have turned to email marketing to keep healthcare professionals aware of the latest advancements in their field. Email marketing is one of the most effective ways to keep healthcare professionals informed because of its ability to reach a wide target audience instantly.
With busy schedules and a minuscule amount of free time, getting the attention of healthcare professionals is extremely difficult. By using email marketing effectively, you can reach them at a time when they are most likely to digest your message and consider it carefully.
How can MMS help?
Medical Marketing Service (MMS) gives you the ability to reach over a million U.S. and international healthcare professionals. MMS also offers free resources to help you master email marketing with successful methods that will help you achieve your goals. These resources include:
Medical Marketing Service provides the most comprehensive and individualized email lists on the market, helping you obtain the perfect audience for your message.
For over 80 years, MMS has been your single source for the most accurate, comprehensive, competitively priced, up-to-date medical lists from the finest sources, including the leading healthcare professional associations, that pinpoint perfect prospects for your email promotions.
What has had the biggest impact on the medical industry in the past 30 years? Would you guess privacy laws and legislation? Maybe a new medical procedure that drastically reduces mortality rates? Or, could it be the introduction of company email addresses and the prevalence of the internet in our everyday lives?
For medical marketers, we would venture to say that the internet has created the strongest impact in the lives of doctors, nurses, physicians assistants and even administrative assistants. This is because medical professionals are infamous for being difficult to reach directly. Sales calls may last a grand total of two minutes – which is barely enough time to promote medical equipment or the new drug for arthritis.
It’s time to take a look at targeted email campaign, one of the most cost-effective mediums that provides a respectable return on investment (ROI). To become visible to the appropriate healthcare professionals, you need to gain access to the physicians email addresses, or better yet, the hospital list. Companies such as MMS have been pinpointing perfect prospects for clients including pharmaceutical marketers, continuing medical education (CME) providers, publishers, and recruiters, along with the their list brokers, ad agencies and other marketing partners for over 80 years.
Over the next four weeks, we will provide insight on the effect of email marketing on the changing world of medicine, and how you can stay ahead of the curve when it comes to marketing your products to physicians, assistants and everyone in between. In the meantime, visit our Facebook and Twitter pages for updates in healthcare, special marketing promotions and helpful tips to increase your market share through email marketing.