“Pharma Marketing Trends for 2013” – #2 Go Mobile or Go Home – Send Smartphone Ready Communication

doctor with smartphone

It’s harder than ever for sales reps to connect with prescribers. As reported by Access Monitor, in a report from the global consulting firm ZS Associates in 2010, the number of doctors who would see most reps dropped 20% and the number who refused to see most reps increased by 50%.

That means 8 million planned sales calls were nearly impossible to complete because physicians had already made the decision not to visit with the rep before the meeting had even been scheduled.

It’s time to change our perspective on how we communicate with physicians and what the best methods to market to them will be. As reported by Manhattan Research in a 2010 survey of 11,000 physicians by Knowledge Networks –

 72% of physicians use Smartphones

95% of doctors with Smartphones download medical apps

The number one search topic is information on drugs

There are currently 13,000 different mobile health apps available for downloading on smartphones. Of that, majority are designed to help people stick with a diet or exercise plan. But apps with rising popularity include those that monitor blood sugar or blood pressure levels.

Among physicians, a popularly used medical app is Epocrates, which boasts, “point-of-care digital solutions that enhance the practice of medicine. More than 1 million active members, including 50% of U.S. physicians, use Epocrates to help improve patient care and practice efficiencies with its drug reference, educational and clinical apps.” Medscape from WebMD is another popular Smartphone medical app that offers “specialists, primary care physicians, and other health professionals the Web’s most robust and integrated medical information and educational tools.”

E-detailing is one of the areas we can tap into for future marketing with physicians. E-detailing is making drug or product information available to a physician through a presentation that they can access when they wish. Of the 72% of physicians with Smartphones, 17% of primary care physicians and 18% of specialists currently use their Smartphones for e-detailing. Instead of a scheduled visit during office hours, physicians who prefer to receive information at other times can access a presentation from a rep, watch it when they wish, and receive a follow up call another day.

As the leading email marketing service, MMS is proud to offer solutions for marketing to physicians and healthcare professionals. Frequently updated, an MMS list matched with one of our email or direct mail options can create a marketing campaign that is accurate, up-to-date and highly effective as a marketing tool.

For more information about email and direct marketing mail services, contact MMS at 1-800-MED-LIST or visit our website at www.mmslists.com.

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Physicians and Their Use of Interactive Media – Part 4

Part 4 – Create a personal touch with blogs.

Most healthcare professionals are looking for a way to create a personal connection with physicians. A great way to accomplish that is with a blog. Blogs allow for a conversational tone and are a great way to get the word out about new technology, products and procedures.

With a blog, you can go into greater depth about how a product or procedure can help and why it would be a great investment. With conventional email and direct mail campaigns, you have the opportunity to direct prospects to your blog and provide them with more information.

Paired along with email or direct mail, blogs are a great way to expand on your other marketing campaigns and drive customers to learn more.

How can MMS help?

With Medical Marketing Service (MMS), you get a full range of services to help you master the medical market—from marketing research that discerns characteristics and trends in your target market to identify the right strategy, to tactical services that help you implement and successfully execute your plan.

MMS offers quality lists that are customizable to your specific market. Combining those lists with premier service and a commitment to strong partnerships, has established MMS as the one source for pinpointing perfect prospects. By combining our email marketing and direct mail services, MMS offers you a multi-prong approach to ensure your message is delivered to the market you are reaching for.

With a 97% deliverability rate, MMS can ensure prospects get your message, which will increase the chances that you can drive them to you blog, helping you turn prospects into customers.

Physicians and Their Use of Interactive Media – Part 3

Part 3 – Reach physicians directly through email marketing.

With new advancements in technology, physicians are more connected than ever before. Most have already begun using a smartphone of some kind and many are using or intend to buy a tablet, increasing their ability to access email from anywhere.

According to a survey conducted by MobiHealthNews, a healthcare online news portal, more than 80 % of US physicians have a smartphone. Also, at the end of 2010, 22% of physicians were using an iPad and this was before the iPad 2 was even released. These numbers are expected to skyrocket.

This changes the level of Internet access for most physicians; gone are the days when they had to sit down at their computer and go through emails one by one, for hours at a time. Now they can receive an email, view it anytime and respond accordingly.

This allows you and others in the healthcare industry to reach physicians through multiple devices, including their computer, smartphone or tablet.  The shift in behavior makes email marketing even more important than ever before, allowing for instant results from an email marketing campaign.

How can MMS help?

With Medical Marketing Service (MMS), you can reach over a million healthcare US and international professionals. Not only does MMS provide the most comprehensive and customizable lists on the market, but also has an unsurpassed 97% deliverability rate. MMS achieves this through:

  • Double-permissioned emails from physicians and other professionals themselves at their preferred address, whether it be office or personal, to achieve unrivaled response (click-through) rates.
  • State-of-the-art delivery infrastructure to get your message past filters and in the right inbox, the one recipients actually use

For more information about our creative services or our permissioned email lists, visit our website or call 1-800-MED-LIST (633-5478)

Physicians and their Use of Interactive Media – Part 2

Part 2 – Connect with physicians through smartphones.

Physicians across all avenues of the healthcare industry have begun using smartphones in high numbers. According to a survey conducted by Plunkett, about 30 percent of physicians have an iPad and more than 80 percent have smartphones, which include the iPhone and many other devices that use the Android or other operating system to turn a cellphone into a functional computer. With an overwhelming number of physicians flocking towards smartphones, they now have the ability to access information and research new products and technology instantly, from wherever they are.

The expanding use of smartphones has provided physicians with unprecedented access to information, email and the ability to connect with their fellow physicians.  This makes it essential to embrace mobile technology and email to create an integrated, multichannel direct marketing approach. That will allow you to diversify your campaign across all media—direct mail, telemarketing, broadcast fax and email.

This new access to physicians will give healthcare professionals the ability to interact freely and provide the ability to deliver messages instantly. With Medical Marketing Service, you can reach and interact directly with healthcare professionals.

How can MMS help?

Success in today’s direct marketing environment requires more than just great lists. That’s why MMS offers you a full range of services to help you master the medical market—from marketing research that discerns characteristics and trends in your target market to identify the right strategy, to tactical services that help you implement and successfully execute your plan.

MMS offers targeted delivery of your message to the healthcare market you are reaching by combining our email marketing and direct mail services to ensure that you are reaching your target market directly.

For more information about our creative services or our permissioned email lists, visit our website or call 1-800-MED-LIST (633-5478).

Physicians and their Use of Interactive Media – Part 1

Part 1 – The future is here with social media.

Social media is the wave of the future and is quickly becoming a great tool for physicians and others in the healthcare industry. Although many physicians have been reluctant to communicate with patients via social media, many stay in contact with colleagues and share information through online physician communities and professional sites like LinkedIn.

As time moves on, social media will become a way for physicians to learn about new products and procedures. This will make it a priority for businesses to have a social media presence and will give them the ability to connect with physicians and other healthcare professionals.

Social media can establish a personal approach to the healthcare business, providing greater access to the physicians themselves. According to a survey by the online physician learning collaborative QuantiaMD, nearly 90% of physicians reported that they used at least one social media site personally. Although 90% of physicians use social media personally, currently 67% use it professionally.

Although the number of physicians that use social media professionally is lower, it is still high compared to the general population. Also, the number that use social media professionally will surely increase as time goes on. Soon professionals across all walks of the healthcare industry will be interacting through social media.

How can MMS help?

Establishing a social media presence will soon be essential to all healthcare professionals, MMS can help by facilitating the delivery of your message to the healthcare market you are reaching for by combining our email marketing and direct mail services.

For more information about our creative services or our permissioned email lists, visit our website or call 1-800-MED-LIST (633-5478).