Email Marketing – An Effective Form of Advertising

The original article, “Why Email Marketing is King” by Arthur Middleton Hughes can be found here.

In comparison to television, print ads and internet advertising, email marketing is the most affordable, effective method. But companies are spending the least amount of money using it. In “Why Email Marketing is King” by Arthur Middleton Hughes, he explains how people are currently using email marketing and how it is an effective advertising strategy. And, we agree with him.

Frequently, people associate email marketing with spam and are turned away from it. But by allowing people to opt-in to emails, it helps lead the reader to the idea that this email will be useful to them. Follow this concept by simple and clear emails that clearly deliver a benefit to the reader and you will further engage your audience. Using email marketing the way Hughes suggests will make it successful for both the advertiser and the consumer.

Television and direct mail cannot be tracked in the same way an email can. You don’t know what programs people are watching on television, or how often they read mail. But after an email is sent you can monitor when it was opened, what links were clicked on or if it was forwarded. You can also give direct access to your site where the consumer can research the product or brand, check reviews and make a purchase.

This gives us insight to our customers that wouldn’t be possible with other forms of media. Tracking a customer from the time they get the concept of a purchase to the time when the actual purchase is made would be extremely difficult considering all of the outside variables. But through email marketing, many of the variables are removed or minimized, and it leads to optimal results. Once you find your off-email multiplier, it is easy to see how effective email marketing can be as an advertising strategy.

MMS has been a leading marketing solution since 1929. The years of experience behind MMS allow you to find the lists you need, with a 97% deliverability rate. No matter what type of list you are looking for, from healthcare professionals to nurses, dentists and hospitals, MMS is the leader in email marketing. Visit our site to learn more!

Best Practices for Email Newsletters – Part 1 of 2

Email newsletters have remained one of the most effective marketing methods across various industries. According to Exact Target, 42% of subscribers are more likely to buy from a company after subscribing to their emails. However, it’s important to use common sense, strategic language and ethical practices in order to improve your response rates and results.

Here is the first group of best practices to help ensure your business and your customers benefit from email newsletters:

What is the best wording to use for your email newsletter?

Encourage customers to opt-in by advertising what your company’s email newsletters will include. Second, use interesting subject lines to give customers the feeling they’re about to read something very critical. Try highlighting the most important segment of news or a product update in the subject line. SEO keywords are very important for search engine rankings.

What is the best time of day and best day to send an email newsletter?

It depends on your audience, and on the individual email access patterns of specific recipients. The reality is that there is no ideal send time.   However, you may want to consider avoiding peak send times, such as Monday mornings.

Mashable advises you to perform some basic analytics about your business’ customers or users. Healthcare professionals such as physicians who are busy seeing patients may have very different email access patterns than other professionals who are desk-bound, so it makes sense to analyze the time and day your emails are opened and adjust your send time according Your MMS Business Development/Customer Service team can provide advice on when to send depending on your specific offer and audience.

How do you go about getting subscribers for your email list?

That’s where MMS can help. You can use our permissioned email marketing service to deliver your message to physicians and other healthcare professionals. It’s the best way to reach out to good prospective subscribers. When they subscribe to your newsletter, you can have them confirm their subscription via a double opt-in process or use whatever other sort of opt-in subscription process is appropriate for your organization and subscriber base.

MMS Lists is the industry leader in healthcare professional lists and email marketing service. Our email marketing service reaches over 1 million healthcare professionals at double-permissioned email addresses from the best sources including the leading professional associations.  MMS was the original database licensee of the American Medical Association and has specialized in healthcare professional list management for over 80 years.

Next week, we will feature Part 2 of this series. What drives you to register for an email newsletter? Share your comments with us below.